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According to a 2023 San Diego State University study, the percentage of films with a female lead or co-lead aged 45+ at the time of release has doubled since 2010, rising from 11% to roughly 24%. It is still not parity (men over 45 lead nearly 50% of films), but the trajectory is upward.

The industry still prefers its mature women "ageless"—looking 50 while being 70. Helen Mirren and Jane Fonda are celebrated for their bikini photos. But what about the woman who lets her hair go completely grey, gains weight, or uses a cane? We are still uncomfortable with the physical reality of decay. The next frontier is the unvarnished, un-botoxed, purely natural aging body. thick and curvy milf lila lovely has her plump

Major actresses are no longer waiting for the phone to ring. Reese Witherspoon’s Hello Sunshine produced Big Little Lies and The Morning Show , explicitly focusing on roles for women in their 40s and 50s. Nicole Kidman produces nearly a project a year where she plays women grappling with mortality and marriage. The path forward is ownership. According to a 2023 San Diego State University