The project is a production of , a multimedia label known for blending Tokyo streetwear aesthetics with slow-burn electronic music. Directed by the elusive artist known only as "Kaito S." (no relation to the famous composer), The Lucky Bunny was shot entirely on 16mm film in the back alleys of Shinjuku and Osaka’s hidden jazz bars.
Don’t search for it casually. Seek it out with intention. And remember: in the world of this film, luck is not a gift. It is a transaction. Have you seen The Lucky Bunny? Share your interpretation of the final scene in the comments below. And for more deep dives into underground visual albums and avant-garde stars like Misa New, subscribe to our newsletter. the lucky bunny by covert japan and starring misa new
But what exactly is The Lucky Bunny ? Is it a short film? A fashion editorial? A psychological thriller set to an ambient score? The answer is all of the above. With Covert Japan’s signature gritty-chic direction and Misa New’s arresting screen presence, this collaboration has redefined what a "music visualizer" or "branded content" can be. The project is a production of , a
There is already speculation about a sequel. A post-credits scene (yes, a 22-minute indie visual album has a post-credits scene) shows a different character finding the lucky bunny in a trash can, whispering: “Now you’re mine.” Fans believe this teases either a second chapter starring a new lead or a possible return of Misa New in a prequel. Seek it out with intention
In this article, we will break down the origins of the project, the unique aesthetic of Covert Japan, the breakout role of Misa New, and why The Lucky Bunny is becoming mandatory viewing for fans of avant-garde cinema and underground style. At its core, The Lucky Bunny is a 22-minute visual album (or “expanded music video”) that follows a nameless protagonist—played by Misa New—through a neon-drenched metropolis at 3:00 AM. The narrative is loose, almost dreamlike: a lost lucky charm (a small, ceramic rabbit) changes hands between strangers, gamblers, and ghosts, each interaction shifting the protagonist's fate.
Whether you are a fan of cyberpunk cinema, minimalist storytelling, or simply want to see Misa New deliver the performance of the year, The Lucky Bunny is essential viewing.
