If you blinked in 2024, you missed the calm before the storm. By the time Q1 of 2025 ended, the SEO landscape had undergone its most radical transformation since Google introduced BERT. The old rules—keyword density, exact-match anchors, and even standard Domain Authority metrics—began to crack under the weight of Generative AI, Search Generative Experience (SGE), and zero-click answers.
If a link looks unnatural, the tool doesn't just flag it; it suggests a disavow priority order . It even integrates with Google Search Console via API to auto-generate a disavow file. moztool 2025
By default, the tool runs a light audit of your site every 24 hours without asking for permission. It checks rendering, Core Web Vitals (CWV), and SGE snippets. If you blinked in 2024, you missed the calm before the storm