Kotler argues that with the advent of (ChatGPT, Sora, Gemini) and Spatial Computing (Apple Vision Pro, Meta Quest), customers no longer "touchpoints." They exist in a state of "permanent activation."
While currently niche, Apple's spatial computing strategy embodies 6.0. A user can be sitting on a physical couch, editing a 3D document floating in air, while getting a notification that their pizza just arrived via their doorbell camera. There is no "device switching." That is Ecosystem Fusion . Part 7: Implementation – How to Shift to Marketing 6.0 Today You cannot wait until 2030 to implement this. Here is a practical roadmap for CMOs: kotler marketing 6.0
Zara has integrated live-streaming e-commerce where AR filters allow viewers to "try on" clothes via their camera while the host walks the runway. The conversion rate of these live events is 10x higher than standard web ads. That is Place Fusion . Kotler argues that with the advent of (ChatGPT,
In a world where AI can write copy, generate art, and negotiate prices, the role of the marketer shifts from "transactor" to Part 7: Implementation – How to Shift to Marketing 6
Traditional CRM tracks past purchases. GRM predicts future generative prompts . Instead of asking "What did you buy last month?" ask "What problem are you trying to solve with AI right now?"
In the 2020s, the journey is a loop, but in the 2030s (the target horizon for 6.0), the journey is a