Moe characters are typically depicted as young, innocent, and endearingly awkward. They often possess childlike qualities, such as a playful demeanor, a love of sweets, and a tendency to be easily flustered.

One of the most popular themes in doujinshi is the portrayal of male characters as adorable, romantic partners. This phenomenon has given rise to a dedicated community of fans who create and consume doujinshi featuring their favorite male characters as boyfriends.

The rise of social media and online platforms has facilitated the growth of this culture, allowing fans to connect with one another and share their work with a global audience.