Are you creating content about Indian culture? Focus on authenticity, invest in good audio (the sound of a tawa (griddle) sizzling is as important as the visual), and always, always cite your regional sources.
But what exactly constitutes "Indian culture and lifestyle" in the modern era? Is it the fragrance of sandalwood in a century-old temple, the frantic hustle of a Mumbai dabbawala, or the silent meditation in an ashram? The answer is:
To succeed in this niche, you must stop looking at India as a tourist destination and start looking at it as a living, breathing, contradictory civilization. Whether you are a vlogger, a foodie, or a wellness coach, the depth of Indian culture offers an infinite well of stories. Respect the past, document the present, and imagine the future.
