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The early 2000s saw the first generation of "hijrah" (migration) fashion. Designers began experimenting with colors, pleats, and layers. By 2010, the hijab had shed its purely functionary skin and entered the realm of high street fashion. Linguistically and stylistically, the shift is telling. The older term jilbab (a loose, long outer garment) has largely given way to the more general hijab or kerudung (veil). Today, the vocabulary is dizzying: pashmina , segi empat (square scarf), bella square , instan hijab (pre-sewn, pull-on style), and turbans .
The entrepreneurial landscape is booming. , founded by Diajeng Lestari, was one of the world's first modest fashion e-commerce platforms. Local brands like Elzatta , Zoya , and Rabbani have transformed from small stalls to publicly traded companies with hundreds of physical outlets.
A walk through , which now has a dedicated "Modest Fashion" segment, reveals hijabs made from ikat (dyed threads from Nusa Tenggara), songket (gold-woven fabric from Palembang), and most importantly, batik .
The early 2000s saw the first generation of "hijrah" (migration) fashion. Designers began experimenting with colors, pleats, and layers. By 2010, the hijab had shed its purely functionary skin and entered the realm of high street fashion. Linguistically and stylistically, the shift is telling. The older term jilbab (a loose, long outer garment) has largely given way to the more general hijab or kerudung (veil). Today, the vocabulary is dizzying: pashmina , segi empat (square scarf), bella square , instan hijab (pre-sewn, pull-on style), and turbans .
The entrepreneurial landscape is booming. , founded by Diajeng Lestari, was one of the world's first modest fashion e-commerce platforms. Local brands like Elzatta , Zoya , and Rabbani have transformed from small stalls to publicly traded companies with hundreds of physical outlets.
A walk through , which now has a dedicated "Modest Fashion" segment, reveals hijabs made from ikat (dyed threads from Nusa Tenggara), songket (gold-woven fabric from Palembang), and most importantly, batik .
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