Ben Settle - Email Players 1 - 15 May 2026

Hell yes, if you want to. He argues that neutrality is a lie. By trying not to offend anyone, you excite no one. He details how to use controversial topics (pro-gun, pro-choice, left, right—doesn't matter) as a "filter" to find your tribe. He warns: Do not do this unless you have thick skin. Issue #13: The Swipe File Issue Issue #13 is a goldmine. He literally gives you 20 of his highest-converting subject lines and opening lines from the previous year. He annotates why each one worked (e.g., "This worked because it shamed the lazy people" or "This worked because it rewarded the paranoid"). Issue #14: Killing the "Launch" The marketing world loves "product launches" with webinars, countdown timers, and scarcity carts. Settle hates them.

He dissects hate mail. He loves hate mail. He explains how every unsubscribe is worth $1,000 because it cleanses his list of tire-kickers. Most issues of "Email Players" avoid technical jargon, but #3 is the technical exception. Ben Settle - Email Players 1 - 15

If you can find the original "Email Players 1 - 15" compilation, you aren't just buying a PDF. You are downloading a masterclass in psychological warfare, direct response copywriting, and business freedom. Hell yes, if you want to

Unpaid "value" is just noise. If you give everything away for free, your paid offer is worthless. He details how to use controversial topics (pro-gun,

In the crowded, noisy world of internet marketing, where gurus constantly chase the latest algorithm hack or AI prompt template, one voice stands stubbornly apart. That voice belongs to Ben Settle .